Now, men can buy their own male branded cosmetics, and say good-bye to the days of stealing their sister’s makeup. It wasn’t that long ago that music icons like David Bowie and Boy George were dubbed as groundbreaking for their flamboyant, gender bending makeup designs. Mac Cosmetics was a pioneer for using RuPaul as the face for VivaGlam, but even this was never taken mainstream. However, today the known the presence of men in makeup is prevalent and seen in Vanity Fair, TV, YouTube, and Instagram pages.

We, at Style Station, love that makeup is for everyone and available across genders. Major makeup brands are now turning to male models to sell their products. Making news is Milk Makeup, which targets the millennial generation of trendy artsy hipsters, who recently launched their campaign featuring New York male model, Matt Davidson, sporting their holographic pigments. Eyebrow guru and high-end cosmetic line, Anastasia Beverly Hills, hired a bevy of sexy, tatted, male models to market their new glow kit of highlighters. You may think this type of progressive advertising is only for the avant-guard or professionally inspired brands – but not so! The game really changed when iconic Covergirl appointed Instagram star, James Charles, as their new brand ambassador. James, now ranks among such beauties as Rihanna, Katy Perry, and Taylor Swift, while taking the the title as the company’s first ever male ambassador.

Check out Style Stations’s product picks to create your own male inspired make-up look.