It may no longer be the second biggest sportswear brand in the USA anymore (that title has gone to Under Armour), but Adidas is doing an undeniably great job of keeping its name on the tips of everyone’s tongues this year.

The definition of our culture now lies at the intersection of streetwear, sneakers, and high fashion. That being said, the Three Stripes has made vast gains in the resurgence department, recapturing the imaginations of style-conscious people across the globe. Thanks to its headline-grabbing YEEZY project, popular designer collaborations, and innovative new concepts, the brand has made itself a permanent fixture in the world’s street style galleries, sneaker conventions, and fashion parties.