When Anna Wintour, Ciara, Lala Anthony, Venus Williams, Carolyn Wozniak, and Iris Apfel sit front row at your fashion show, you know your collection is a hit. Serena Williams Signature Collection was strong and on point like herself. Her third collection featured lots of faux fur, lace, and fancy autumn looks to a backdrop of beats with Williams launching into poetry, and at the end of each monologue repeating the powerful phrase: “She is woman.”
Always a #1, Williams and HSN put a new spin on the runway experience, offering customers the chance to watch — and shop — the show using HSN’s mobile app and on hsn.com.
This collection is amazing because it’s the first time that everything on the runway is going to sold the second the model walks out. That’s pretty awesome!” said Williams.
Style Station was given back stage access to see the models, show racks, hair, make-up, and celebs, that all made the show a success.
Everything on Serena’s HSN collection is under $100. Several of the items were sold out minutes after the show ended. Times have changed. We no longer have to wait for the stores to get in their seasonal deliveries. We now have instant gratification.
Written by: Melissa Meister