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Pop & Suki – The Ultimate Personalization + Away Collaboration

Founded by model Suki Waterhouse and Poppy Jamie, accessories label Pop & Suki completely stole our hearts last fall with its debut collection of camera bags and shopper totes. Just in time for spring, the new brand teamed up with Away in March to launch the girliest and cutest suitcase ever. Away is a luggage company founded by friends Jen Rubio and Steph Korey. As if that wasn’t good enough, Away has partnered with another BFF pair, Suki and Poppy. The collaboration is on a photo-worthy new color way, their signature pastel pink, in every size of its classic suitcases: The Carry-On, The Bigger Carry-On, The Medium and The Large, with prices ranging from $225-$295. And they’re about to be all over your Instagram feed.

Speaking of Pop & Suki, customization has been trending all over. This brand has been on top of all things personalized since 2016. They are responsible for making “Accessories that are customizable to you, and versatile to life. Made by best friends.” There are 17 of their pieces in total, but with personalization being a key focus for the designers, some come in as many as eight different incarnations. The jewelry is nearly all interchangeable: Rose quartz, onyx, blue lapiz, and amethyst pills are on offer, plus five other charm styles available on gold vermeil, 14-karat gold, or sterling silver chains. One of their small bags starts at $195 and from there, you can add your choice of straps, tags, tassels, and prints. Poppy and Suki explain on their website, “We are the way we are for a reason: so that you can buy higher quality things at lower prices, without losing any of the good stuff – that’s why there’s no one in the middle, making it complicated and expensive.”

Written by: Melissa Meister